A robust social media presence is essential for any business, and having a strategic approach to social media management is important if you want to grow your business, particularly in an era where social media dominates. That in mind, we’re wise to the fact that knowing what to post and when, can be particularly difficult. Enter, the virtual assistant: your social media ally, helping you to build a strong online presence and grow your business to new heights. Here’s how a virtual assistant can help:

Content Creation and Curation

Creation and curation are key. Anyone can upload a post or photo to social media, but that doesn’t mean to say it’ll get the engagement you hope for. A skilled virtual assistant can help you to craft engaging posts, share insightful articles, and source captivating visuals that will resonate with your target audience and help your socials to remain fresh and relevant.

Consistent Posting Schedule

We know how hard it can be to juggle everything your business throws at you, and staying present on socials often becomes something that falls to the wayside (no judgement if this sounds familiar to you, we’re guilty of it too). A virtual assistant can help set up a consistent posting schedule with all the content ready and waiting to be shared with the world, so even when you're busy, your activity on social media keeps momentum.

Engaging with Your Audience

Now we’ve got the posting side of things out of the way - the other important part of social media management: audience engagement. This is something that is quite often overlooked, but if you want your audience to continue to engage with you, it's important to engage with them. Virtual assistants can help respond to comments, messages and enquiries promptly, providing personalised and timely responses so none of your followers get left on read.

Social Media Analytics and Insights

If you’re currently managing your own social media, you’ll know how disheartening it can be when you share a post that you thought would get a load of engagement, but gets 1 or 2 likes (likely from a family member or friend!). But if you’re looking to really grow your online presence, a virtual assistant can analyse your social media data, providing you with a valuable insight into your audience’s preferences and behaviour, so you can share content that your audience really want to see.

Strategic Campaigns and Advertising

Want to know another way of boosting visibility and lead generation on your socials? Campaigns and advertisements (aka those sponsored posts that often come up on your social media feeds). Whilst they can often be costly, having a virtual assistant plan, execute and monitor your campaigns to ensure you’re getting more bang for your buck, can help to put your business on the map. Whilst sponsored posts don't always work, many businesses have seen great success over time through online campaigns and advertisements.


Having a virtual assistant on hand to finesse your social media strategy is, in our honest (and not at all biased) opinion, a smart investment. Whilst word of mouth is a great way to get business coming your way, in recent years, we've seen that many people now turn to social media to find whatever it is they're searching for, and so being active on your socials is important if you want to boost your business.

At Executary, our virtual assistant services can be tailored to meet the unique needs of your business. We can step in, becoming your social media ally, transforming the impact that social media has on your business success.